South African comedians don’t get it that their biggest commodity or asset is their fans, not their sponsor. Sponsorship make/s a small part of the deal. Comics needs to learn & treat their fan base like GOLD. The reason some comics struggle is because they treat their fans like Sh!t!
The reason Pick n Pay to be where it is today, is because the founder Raymond Ackerman understood that philosophy of championing consumer rights early on. The customers are the bread and butter of his business, not suppliers. He was not afraid to tell suppliers to piss off if they fail to obey his rules.
Back to my story about comedians and their fans, when a fan tweets or send you a message, respond and make them feel special. Another way to solidify a relationship with fans, Do meet & greet, create merch, do jam sessions & have lunch with them.
Lastly, pick a day & take questions on social media from all your super fans. That’s how you build a Brand and solid relationship with your fans base. Don’t make being on the road, gigging and doing stand up be an end-all. With covid-19, we learned that’s not sustainable covid taught us. Look after your fans.
Look after your super fans, they will look after you too.
#BuildTheBrand #CustomerIsKing #FanBase
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