Donovan Goliath has reprised his role as the Loeries® Creative Voice after a successful first outing in 2016. This year, he’ll educate more young creatives than ever before.
Last year, between May and August, once a week Goliath took to the air on YFM. He would usually talk to a professional in a creative field, picking the pro’s brain about their craft with the listeners.
Goliath believes the format worked, especially once the segment found its footing. While Goliath is best known as a comedian, it is the six years he spent at Net#work BBDO as an art director that made him the perfect choice to host the segment.
“The audience YFM speaks to don’t get professionals in one of those fields to speak to them, so this was new. It was a different perspective for their audience. We’d end up with people phoning in or sending us Facebook messages or tweets saying, ‘I’m an up-and-coming photographer. Thanks for getting this guy on’,” Goliath says.
“Many who are considering going into any form of artistic endeavor just don’t have the mentors. In that regard, it was really cool. We pushed it a little bit and started getting people to send us examples of their work, which, for me, was fascinating.”
Source: MediaUpdate
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