MultiChoice Group, now under the ownership of French media giant Canal+, has announced plans to wind up its streaming service Showmax, drawing a close to one of Africa’s most ambitious video-on-demand ventures.
Launched in 2015 as a regional competitor to global platforms, Showmax underwent a major relaunch in 2024 with significant investment. However, mounting annual losses, intensified competition from global streaming services and structural challenges in the African broadband market have made the business unsustainable, according to the company.
In a statement, Canal+ and MultiChoice said the decision follows a comprehensive review of the platform’s performance and reflects a shift toward financial discipline and investment optimization. The streaming service will continue to operate for the time being, and subscribers do not need to take immediate action.
Importantly, the closure is not expected to result in job losses. Canal+ said staff will be supported through transition options, even as the group pivots to new digital offerings and strengthens investments in premium content for MultiChoice customers.
The move marks the end of a decade-long chapter for Showmax, which had positioned itself as a home for both international and locally produced entertainment across Africa.
By MDNnewss
Leave a Reply