Sneaker Feature: ‘I wanted to tell a story and manufacture products of quality’ Bathu owner

Known for its colourful and bold designs, popular South African sneaker brand Bathu continues to make waves. Founder and CEO Theo Baloyi has announced that the brand has opened a warehouse in Centurion.

Baloyi joins Bongani Bingwa to chat about the sneaker brand.

I used to buy a lot of sneakers and I decided to come up with a new idea to build our own African sneaker brand called Bathu.

— Theo Baloyi, Founder and CEO – Bathu

Baloyi says he spent 18 months researching how he could make his sneaker idea work.

I didn’t want to start a sneaker brand for the sake of it, I wanted to tell a story and manufacture products of quality.— Theo Baloyi, Founder and CEO – Bathu

Listen below to the full conversation:

Written by: Matshepo Sehloho