After a few weeks of teasers and behind the scenes footage of upcoming collaboration between Reebok South Africa and AKA, the sneaker was launched in style at various points across the country. The team officially dropped The SneAKA at Fourways Mall and Menlyn Park Shopping Centre.
The SneAKA features a number of unique and exclusive elements, making an authentic South African mark on the brand. AKA himself stated that he has taken what was inside him and put it all into The SneAKA for the people to remember this moment in time.
The silhouette features a unique insole, with touches of red heel tab as well as the heel of the outsole. The lateral sides feature reflective detailing around the logo, with a yellow colour pattern spreading from the tongue to the insole. The final touch is added on the heel tab with the words ‘SUPA MEGA’, another of AKA’s nicknames.
“Reebok is an iconic brand, and to be able to put myself next to that is something that I feel very privileged to do…but we’re only getting started,” AKA said on the launch of his collaboration.