WATCH: Tumi Stopnonsons use Humour to Promote South African Tourism’s Sho’t Left

After Tumi Stopnonsons successful social media and You Tube channel, folks at South African Tourism’s Short Left reach out to internet comic sensation for a partnership to drive their current marketing campaign. It’s great to see a brand like Tourism South Africa to make use of one of our own (#Jumaima) in their advertising campaign to promote our beautiful and friendly country (Mzanzi).

To those who doesn’t know what Sho’t Left is….? SA Tourism’s Sho’t Left campaign aims to promote a culture of local holiday travel, targeting ordinary South Africans and their families who have a desire to see more of the country but don’t know where to go. “Sho’t Left” is derived from everyday South African “taxi lingo”. A commuter wanting a ride to a destination close by will say “Sho’t left, driva” – meaning, I want to jump off just around the corner.

Please watch the full video here:)