After Tumi Stopnonsons successful social media and You Tube channel, folks at South African Tourism’s Short Left reach out to internet comic sensation for a partnership to drive their current marketing campaign. It’s great to see a brand like Tourism South Africa to make use of one of our own (#Jumaima) in their advertising campaign to promote our beautiful and friendly country (Mzanzi).
To those who doesn’t know what Sho’t Left is….? SA Tourism’s Sho’t Left campaign aims to promote a culture of local holiday travel, targeting ordinary South Africans and their families who have a desire to see more of the country but don’t know where to go. “Sho’t Left” is derived from everyday South African “taxi lingo”. A commuter wanting a ride to a destination close by will say “Sho’t left, driva” – meaning, I want to jump off just around the corner.
Please watch the full video here:)
By Rethabile Mohlala @Rethabilem