Sneaker Of The Week: AKA scores 7-digit endorsement deal with Reebok Classics

The outspoken rapper took to Instagram to share the news of his latest endorsement. “It gives me great pleasure to announce that I have signed a seven-figure deal as the FACE of @reebokclassics AFRICA. #ClassicAKA #ForeverClassic The first deal of its kind in South Africa… a game-changer,” he wrote.

THE WORLD IS YOURS 🌍 #ClassicAKA #ForeverClassic @reebokclassics @reebok_sa 🇿🇦®

A post shared by AKA (@akaworldwide) on Aug 23, 2017 at 5:40am PDT

AKA joins a global campaign that features hip-hop star Future, supermodel Gigi Hadid and rap duo Rae Sremmurd. The ambassadorship deal is the first of its kind in Africa between the sports brand and an artist.

Brand Director of Reebok South Africa PJ Morilly said: “At Reebok Classics, our goal is to celebrate the timeless. The icons that live beyond the present. Those who stay true to themselves. It is with this in mind that we are extremely proud to welcome the undeniably influential and talented AKA to the Classics family. AKA has proven himself as a true Classic by defining himself as one of Africa’s biggest and longstanding names in the music industry. We believe that he has already stood the test of time and will continue with his meteoric rise for many years to come. We believe that AKA is, and will remain, Forever Classics.”