While playing in the Atlanta Open over the weekend, viewers saw the 18-year-old tennis star’s 90s-inspired sneaker, the Coco CG1, for the first time.
As New Balance continued to feature tennis phenom Coco Gauff in its key marketing campaigns over the last two years, little did we know that the two sides were also working hard on her very own signature shoe. Over the weekend, we finally got a glimpse of the Coco CG1.
“I signed with New Balance at such a young age and I am so excited to know that I will continue to work with them for a long time into the future,” said Gauff, who was 14 when first signing on with the company, in a statement.
Designed with a clean slate approach from the ground up over a series of Zoom meetings and design insight sessions, the early direction for her debut signature model was set.
“The Coco CG1 is a vintage looking shoe with a modern twist,” Gauff said. “I am so excited to get this in stores and see how people style it!”
Inspired by the vivid neon hues seen throughout the early 90s era of tennis and cross-training footwear, Coco’s first silhouette takes on a mid-cut height, as per her specific request. The first colorway is dubbed “Pompey,” a tribute to the tennis courts at Pompey Park in Delray Beach, where she grew up playing the sport with her dad-slash-coach Corey.
Priced at $170 and set to launch on Aug. 26, New Balance already has a webstore landing page for further details and upcoming release updates.
Gauff joins track and field star Sydney McLaughlin and softball standout Sierra Romero as the three headlining New Balance female endorsers with a signature shoe.
“We’re thrilled to introduce Coco’s signature shoe and are so passionate about what it represents for her and her fans around the world,” said Evan Zeder, New Balance Head of Tennis Sports Marketing. “Coco is an athlete whose success is continuously defined by the past, but Coco is very clear on creating her own path to success and we are so glad to have her as a part of the New Balance family!”