Sneaker Of The Week: REEBOK CLUB C ‘OVERBRANDED’

Even though it gets less attention than some of its more famous sneaker siblings, Reebok’s Club C is one of the brand’s best. It’s a low silhouette with dynamic paneling and branding that isn’t too busy. But this week Reebok is jumping in with both feet with its “Overbranded” collection. The star of the collection takes the name to heart by utilizing leather with an all-over branded print. From afar, the concentration of branding offers the shoe an abstract pattern that snaps into a comment on brand identity up close.

BY PETE FORESTER