Every year Nike and LeBron James celebrate Breast Cancer Awareness Month with their annual “Kay Yow” release, which usually takes the current LeBron model and outfits it in pink for a sneaker whose sales benefit the Kay Yow Cancer Fund.
This year they’ve opted to use the LeBron Soldier 10, a silhouette that’s futuristic and bold by its own rights but punched up with the bright pink. Even if it’s not your flavor, it’s for a good cause.
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